Let's face it...the economic climate has created a pretty grim outlook for colleges and universities. In the future that lies ahead my sympathies lie with the web staff, especially those at small and mid-major private institutions.
Already burdened by high demand and minuscule budgets, expectations will continue to rise while the FTE count for web teams will remain immensely disproportionate.
The news today seems to indicate this trend will continue; "College Tuition Rises Faster Than Inflation Yet Again."
As web communication channels proliferate (websites, email, blogs, YouTube, Twitter, Facebook, etc, etc, etc) how is it possible to maintain them all across all audiences (prospects, parents, alumni, etc, etc, etc) with a handful of staff and students?
I'm not convinced it can be done, at least not well. Now is the time for web teams to implement a web analytics methodology to protect their time and maximize resources.
What do you think?
Oct 29, 2008
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